Lynne Twist is a global activist, fundraiser, author and is the Co-Founder of the Pachamama Alliance. She has devoted her life to service in support of global sustainability, human rights, economic integrity, and spiritual authenticity.
We are like the midwives of this, but we’d like this to be a campaign that comes from everywhere and nowhere, that nobody knows where it came from but that it is on the lips, hearts and minds of everyone on Earth.
We live in an tremendously exciting time, yet also a tremendously challenging one. However, the POSSIBILITY of our time is way greater.
We stand now in blessed unrest. We are awake and knowing there is work to do, and that this is the time for that. We are alive at a time when we can live the most meaningful lives any generation of humankind has ever lived.
We can also be an inspiration to other people to get engaged, to become a part of the turning tide. It is possible to transform the human condition, to turn the tide of human civilization.
Dan Wieden, CEO and founder of the largest independent advertising agency on the globe (Wieden and Kennedy: Nike, Coca Cola, Levis, Target) has committed to helping change the dream of the modern world. His agency is designing a global communications campaign for the times we are living in which is sure to galvanize the shift.
Weiden is considered an advertising genius, known as the man behind “JUST DO IT” for Nike. Those three words alone have become embedded into our consciousness and have taken Nike right to the very top; a powerhouse of a brand. The power in advertising is incredible.
Wieden’s genius has now delivered “FOUR YEARS. GO.” Four years to change the course of history. Four years to shift the direction of our world forever. The number might be widely debated, but Twist passionately suggests we assume that it might be true and behave as if it is, encouraging us to create a positive tipping point out of longing to serve on our planet.
Researching human behavior shows us that four years is a notable amount of time for massive change to occur. High school lasts four years, and what incredible growth we all experience then! College, too. Also the World Cup, the Olympics, politician’s terms in office…. the possibility for transformation in a four year period is immense! The resonance in our psyche that things are possible within four years has opened up a real possibility – we can change in four years, we have done in the past.
Al Gore received high praise from Twist. After three years of doing Solution Summits all over the world, on all aspects of the impending crisis, Gore declares:
“We are swimming in solutions, we don’t have to wait for anything, there is a complete plan to solve climate crisis, end poverty, the eradication of hunger.. there are solutions to everything, what is missing is not solutions, and we don’t have to wait, what’s missing is the collective and political will, what’s missing is an urgency coalition moving people into the actions they know they want to take.
“Not too many years from now, a new generation will look back at us in this hour of choosing and ask one of two questions. Either they will ask, “What were you thinking? Didn’t you see the entire North Polar ice cap melting before your eyes? Didn’t you see the seasons failing? Didn’t you not care? Were you numb?”
Or they will ask instead, “How did you find the moral courage to rise up and solve a crisis so many said was impossible to solve?”
We must choose which of these questions we want to answer, and we must give our answer now—not in words but in actions.
“We argued among ourselves. We didn’t want to believe that it really was happening. We waited too long.
“We had so many other problems crying out for attention. I know this is of little comfort, but we did try. And we’re so, so sorry.”
The second question—how did you solve it? How did you find the moral courage to face the greatest challenge any generation had ever faced?—is the one I much prefer that we answer, and here is the answer I hope we can give:
“The turning point came in 2009. The year began well, with the inauguration of a new president, who immediately shifted priorities to focus on building the foundation for a new low-carbon economy. The resistance to these changes—especially by corporations and big business that were making a lot of money from coal, oil, and gas—was fierce and ferocious.
“But the truth about the global emergency gained ground. The evidence presented by the scientists accumulated, slowly at first, but then a few of the opponents of change, began to change themselves.
“Whatever happened, it made a powerful difference when these former opponents became passionate advocates for a new direction. The momentum shifted completely about the middle of 2010. One by one, others joined in a powerful consensus that we had to act, boldly and quickly.
“All over the world, as awareness of the climate crisis grew, people concerned about your future found ways to put pressure on their leaders. Hundreds of thousands, then millions of grassroots networks engaged.
“Although leadership came from many countries, once the United States finally awakened to its responsibilities, it reestablished the moral authority the world had come to expect from the U.S.
“The most important change that made this transformation possible is something that is hard to describe in words. It was transformation. Our way of thinking changed. The earth itself began to occupy our thoughts. Somehow, it became no longer acceptable to participate in activities that harmed the integrity of the global environment or harmed the integrity of one another.
“I know that we waited too long. I wish we had acted sooner. But the outlook for your future is now bright. The wounds we inflicted on the atmosphere, on one another and the earth’s ecological system are now healing.
“It seems ironic now looking back that our commitment during the Great Transformation to a low-carbon economy was what restored economic prosperity. Once the world embarked on the journey to heal our world and save your future, tens of millions of new jobs—including whole new professions, whole new industries—began to emerge.
“I ask only one thing of you in return for what we have done on your behalf: pass on to your children the courage and resolve to act boldly and wisely whenever the future is at risk. You will be challenged, as we were and we were challenged deeply. But I know that you will not fail those who come after you, as we did not fail you.
“The choice is awesome and potentially eternal. It is in the hands of the present generation: a decision we cannot escape, and a choice to be mourned or celebrated through all the generations that follow. A choice that requires courage, transformation, commitment and love.”
From Our Choice: A Plan to Solve the Climate Crisis by Al Gore. Copyright © 2009
We are living in exceptional times. The stakes are high for us and our children. Everyone should take part in the effort, and HOME has been conceived to take a message of mobilization out to every human being.
For this purpose, HOME needs to be free. A patron, the PPR Group, made this possible. EuropaCorp, the distributor, also pledged not to make any profit because Home is a non-profit film.
HOME has been made for you : share it! And act for the planet.